Trust-based selling : using customer focus and collaboration to build long-term relationships /

you how to: Communicate effectively Build trust across cultures Serve different genders Understand

. People have always done business with people they know, like, and trust. That's the essence of

The search for unique value -- The collapse of trust and confidence -- Closing the promise gap

empathy are these advisors' personal hallmarks. As a result, they earn the greatest client trust - and