IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
3 Results Found Subscribe to search results
000IIE
Print
1. 
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
. Customer-Defined Service Standards -- Ch. 10. Physical Evidence and the Servicescape.
Available: Copies:
2. 
Cover image for Grasping service marketing
Grasping service marketing
Grasping service marketing
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Service marketing research -- Service product -- Physical evidence -- People -- Process -- Place
Available: Copies:
3. 
Cover image for Grasping service marketing
Grasping service marketing
Grasping service marketing
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2004
Excerpt: 
loyalty -- Service metrics and technology -- Service product -- Physical evidence -- People -- Process
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location