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1. 
Cover image for Services marketing
by 
Kurtz, David L., 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
Services marketing / Kurtz, David L., 1941-
Available: Copies:
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2015
Excerpt: 
Grasping service marketing / Jordaan, Yolanda.
Available: Copies:
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2004
Excerpt: 
Grasping service marketing / Jordaan, Yolanda.
Available: Copies:
by 
McColl, Rod, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Services marketing : a managerial perspective / McColl, Rod, 1957-
Available: Copies:
5. 
Cover image for Aftermarketing : how to keep customers for life through relationship marketing
by 
Vavra, Terry G.
Format: 
Books
Publication Date 
1995
Excerpt: 
Aftermarketing : how to keep customers for life through relationship marketing / Vavra, Terry G.
Available: Copies:
6. 
Cover image for Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
Services marketing : integrating customer focus across the firm / Zeithaml, Valarie A.
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7. 
Cover image for Service management and marketing : customer management in service competition
by 
Grèonroos, Christian, 1947-
Format: 
Books
Publication Date 
2007
Excerpt: 
Service management and marketing : customer management in service competition / Grèonroos
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by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2014
Excerpt: 
Customer services -- Marketing.
Available: Copies:
10. 
Cover image for Customer service
by 
Machado, Ricardo.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer services -- Marketing.
Available: Copies:
by 
Solomon, Robert.
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing.
Available: Copies:
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