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1. 
Cover image for Data mining techniques : for marketing, sales, and customer relationship management
Data mining techniques : for marketing, sales, and customer relationship management
by 
Berry, Michael J. A.
Publisher description http://www.loc.gov/catdir/description/wiley041/2003026693.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Data mining techniques : for marketing, sales, and customer relationship management / Berry
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2. 
Cover image for Data mining cookbook : modeling data for marketing, risk and customer relationship management
Data mining cookbook : modeling data for marketing, risk and customer relationship management
by 
Rud, Olivia Parr.
Format: 
Books
Publication Date 
2001
Excerpt: 
Data mining cookbook : modeling data for marketing, risk and customer relationship management / Rud
Available: Copies:
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