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1. 
Cover image for Principles of direct and database marketing
Principles of direct and database marketing
by 
Tapp, Alan.
Table of contents http://www.loc.gov/catdir/toc/fy052/2004051223.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Principles of direct and database marketing / Tapp, Alan.
Available: Copies:
2. 
Cover image for Consumer insight : how to use data and market research to get closer to your customer
Consumer insight : how to use data and market research to get closer to your customer
by 
Stone, Merlin, 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014622.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Database marketing.
Available: Copies:
3. 
Cover image for Strategic electronic marketing : managing e-business
Strategic electronic marketing : managing e-business
by 
Kleindl, Brad Alan, 1955-
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Database marketing.
Available: Copies:
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