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1. 
Cover image for The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business
by 
Harnish, Verne.
Format: 
Books
Publication Date 
2012
Excerpt: 
Businesses make millions of small decisions every day. Sometimes they add up to success; other
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2. 
Cover image for Predictably irrational : the hidden forces that shape our decisions
by 
Ariely, Dan.
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
procrastination and self-control : why we can't make ourselves do what we want to do -- High price of ownership
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4. 
Cover image for Blink : the power of thinking without thinking
by 
Gladwell, Malcolm, 1963-
Format: 
Books
Publication Date 
2005
Excerpt: 
consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error
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