Business research for decision making
Title:
Business research for decision making
Author:
Davis, Duane, 1950-
ISBN:
9780534404826
9780534404833
Personal Author:
Edition:
6th ed.
Publication Information:
Belmont, CA : Thomson/Brooks/Cole, c2005.
Physical Description:
xxiv, 584 p. : col. ill. ; 24 cm. + 1 CD-ROM (43/4 in.).
Series:
Duxbury applied series
Series Title:
Duxbury applied series
General Note:
"The CD-ROM contains data set from cases and examples in the book"--CD-ROM.
Contents:
Pt. 1. Business research, knowledge management, and scientific inquiry -- Ch. 1. Business research and decision making -- Ch. 2. Information, research, and knowledge management -- Ch. 3. Scientific inquiry -- Pt. 2. Beginning the business research process -- Ch. 4. Secondary data collection in business inquiry -- Ch. 5. Problem and proposal development and management -- Pt. 3. Research design -- Ch. 6. Fundamentals of research design -- Ch. 7. Foundations of measurement -- Ch. 8. Scaling and instrument design -- Ch. 9. Sampling design -- Pt. 4. Primary data collection (PDC) -- Ch. 10. PDC using survey instruments -- Ch. 11. PDC using observation, in-depth interviews, and other qualitative techniques -- Pt. 5. Analytical procedures -- Ch. 12. Planning for data analysis -- Ch. 13. Basic analytical methods -- Ch. 14. Analysis of variance and regression techniques -- Ch. 15. Advanced multivariate analysis -- Pt. 6. Research reporting and evaluation.
Ch. 16. Ethical considerations in business research -- Ch. 17. Research reporting and evaluation -- App. A. A practitioner's guide to secondary business information sources.
Electronic Access:
Table of contents http://www.loc.gov/catdir/toc/fy052/2004105800.html