Managerial economics

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Title:

Author:

Samuelson, William.

ISBN:

9780470000441

9780471383888

9780470000458

Personal Author:

Samuelson, William.

Edition:

4th ed.

Publication Information:

New York, NY : Wiley, c2003.

Physical Description:

xix, 890 p. : ill. ; 24 cm. + 1 computer optical disc (4 3/4 in.)

Contents:

Ch. 1. Introduction to Economic Decision Making -- Sect. I. Decisions within Firms -- Ch. 2. Optimal Decisions Using Marginal Analysis -- Ch. 3. Demand Analysis and Optimal Pricing -- Ch. 4. Estimating Demand -- Ch. 5. Forecasting -- Ch. 6. Production -- Ch. 7. Cost Analysis -- Sect. II. Competing within Markets -- Ch. 8. Perfect Competition -- Ch. 9. Monopoly -- Ch. 10. Oligopoly -- Ch. 11. Game Theory and Competitive Strategy -- Ch. 12. Regulation, Public Goods, and Benefit-Cost Analysis -- Sect. III. Decision-Making Applications -- Ch. 13. Decision Making under Uncertainty -- Ch. 14. The Value of Information -- Ch. 15. Asymmetric Information and Organizational Design -- Ch. 16. Bargaining and Negotiation -- Ch. 17. Auctions and Competitive Bidding -- Ch. 18. Linear Programming -- Ch. 19. Capital Budgeting.

Abstract:

Provides students with the real-world examples and necessary decision making skills to make thoughtful and advantageous managerial decisions.

Subject Term:

Managerial economics.

Decision making.

Added Author:

Marks, Stephen G. (Stephen Gary)

Added Title:

Analytical business calculator to accompany Managerial economics.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/wiley023/2002279905.html
Publisher description http://www.loc.gov/catdir/description/wiley038/2002279905.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley045/2002279905.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015744143	338.5024658 S193M 2003	1	Searching... Unknown

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Summary

The right economic tools to make the right business decisions!

In today's highly competitive business environments, managers must be able to make increasingly complex decisions-decisions that sometimes determine whether a firm prospers or even survives. Now more than ever, top-notch managers are relying on economic analysis to make the right business decisions.

That's why William F. Samuelson and Stephen G. Mark's Fourth Edition of MANAGERIAL ECONOMICS illustrates the central problems you're likely to face as a manager, provides the economic analysis techniques you need to guide your decisions, and shows how these techniques are used by practicing managers. Updated with modern management techniques, Fourth Edition features many revised applications, and new and expanded coverage of game theory, decision making under uncertainity, international topics, e-commerce, and the Internet.

Features

* Managerial decision making is emphasized and woven throughout every chapter in the book.
* Real-world applications throughout the text challenge you to ponder possible choices.
* End-of-chapter spreadsheet problems offer a powerful way of portraying economic decisions and finding optimal solutions without a large investment in calculus methods.
* Shows how to use game theory to analyze the firm's strategic choices.
* Explains how to use decision trees to structure decisions in highrisk environments.
* Includes expanded coverage of international topics and applications.
* E-commerce applications appear throughout the text.