Information communication technologies and emerging business strategies

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Title:

Author:

Graaf, Shenja Van Der, 1976-

ISBN:

9781599042343

9781599042350

9781599042367

Publication Information:

Hershey, PA : Idea Group Pub. (an imprint of Idea Group), c2007.

Physical Description:

xv, 316 p. : ill. ; 26 cm.

Abstract:

"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher.

Subject Term:

Electronic commerce.

Digital communications.

Added Author:

Graaf, Shenja Van Der, 1976-

Washida, Yuichi, 1968-

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/ecip0611/2006010100.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020373805	658.872 V232.I 2006	1	Searching... Unknown

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Summary

In the information communication technologies (ICT) field, there is a vacuum among disciplines, as well as between business research and academic studies, due to the rapid development of new technologies. ""Information Communication Technologies and Emerging Business Strategies"" fills this void by following an interdisciplinary approach to emerging markets, information and communication technologies. ""Information Communication Technologies and Emerging Business Strategies"" creates awareness of changes in cultures of lifestyle consumption, which is both theoretically and empirically explored across multiple nations. This yields insight into the relationships between emerging businesses utilizing cutting-edge technologies and cultural perspectives, from the viewpoint of consumers.