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1. 
Cover image for Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
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2. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
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3. 
Cover image for Advertising promotion : supplemental aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2000
Excerpt: 
Advertising promotion : supplemental aspects of integrated marketing communications / Shimp
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5. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
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6. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
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7. 
Cover image for Advertising, promotion, and supplemental aspects of  integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising, promotion, and supplemental aspects of integrated marketing communications / Shimp
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8. 
Cover image for Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Format: 
Books
Publication Date 
2001
Excerpt: 
-commerce -- Ch. 14. Creating direct mail advertising -- Ch. 15. Creating and managing catalogs -- Ch. 16
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