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00IIE
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1. 
Cover image for Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Format: 
Books
Publication Date 
2001
Excerpt: 
. 21. Innovation through creativity and testing -- Ch. 22. Research for direct marketers -- Appendix
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2. 
Cover image for Exploring direct marketing
by 
O'Malley, Lisa.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Creativity, Production and Fulfilment -- 11. The Law of Direct Marketing -- 12. Direct Marketing and Social
Available: Copies:
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