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1. 
Cover image for Direct and interactive marketing
Direct and interactive marketing
by 
Sargeant, Adrian.
Format: 
Books
Publication Date 
2001
Excerpt: 
Buying -- 4. Customer Acquisition -- 5. Building a Customer Database -- 6. Customer Retention - Building
Available: Copies:
2. 
Cover image for Exploring direct marketing
Exploring direct marketing
by 
O'Malley, Lisa.
Format: 
Books
Publication Date 
1999
Excerpt: 
encourage loyalty and build customer relationships, and the impact of technology and ethical concerns.
Available: Copies:
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