The handbook of international direct and e-marketing.

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Title:

ISBN:

9780749434298

Edition:

5th ed.

Publication Information:

London : Kogan Page, 2001.

Physical Description:

xiii, 746 p. ; 24 cm.

General Note:

Previous ed.: published as The handbook of international direct marketing. 1999.

Subject Term:

Direct marketing.

Internet marketing.

Added Title:

The handbook of international direct marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015691120	658.84 H236 2001	1	Searching... Unknown

A newly reconfigured and expanded version of this established Handbook includes for the first time information required to set up and conduct international direct marketing. Provides many new resources available as a result of the development of the world wide web.

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Summary

Summary