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1. 
Cover image for Direct and interactive marketing
Direct and interactive marketing
by 
Sargeant, Adrian.
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer Loyalty -- 7. Testing and Research -- 8. Analytical Procedures -- 9. Agencies and Direct Marketing
Available: Copies:
2. 
Cover image for Exploring direct marketing
Exploring direct marketing
by 
O'Malley, Lisa.
Format: 
Books
Publication Date 
1999
Excerpt: 
, Retention and Loyalty -- 7. Relationship Marketing -- 8. Direct Marketing Media -- 9. The Internet -- 10
Available: Copies:
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