10 Results Found
0000000000IIE
1.
by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
media -- Advertising media: planning and analysis -- Measuring ad message effectiveness -- pt. 4. Sales
2.
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications
3.
by
Shimp, Terence A.
Format:
Books
Publication Date
2010
Excerpt:
message effectiveness -- Advertising media : planning and analysis -- Traditional advertising media
4.
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
-- Media planning and analysis -- Overview of sales promotion management -- Trade-oriented sales promotion
5.
by
Sargeant, Adrian.
Format:
Books
Publication Date
2001
Excerpt:
Specialists -- 10. Creative Briefing -- 11. Media Planning -- 12. Budgeting -- 13. E-marketing -- 14. Print
6.
by
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format:
Books
Publication Date
2001
Excerpt:
Ch. 1. Scope of direct marketing -- Ch. 2. Business, strategic, and direct marketing planning -- Ch
7.
by
O'Malley, Lisa.
Format:
Books
Publication Date
1999
Excerpt:
1. The Rise of Direct Marketing -- 2. Planning for Direct Marketing -- 3. Segmentation and Direct
8.
by
Roberts, Mary Lou.
Format:
Books
Publication Date
1999
Excerpt:
Direct Marketing Program -- Pt. 2. Direct Marketing Decision Variables -- Ch. 3. Offer Planning and
by
Rosenfield, James R.
Table of contents http://www.gbv.de/dms/hbz/toc/ht003951842.PDF
Format:
Books
Publication Date
1991
Excerpt:
Looking at the marketplace -- New fundamentals for a new era -- The planning process -- Media
10.
by
Roberts, Mary Lou.
Table of contents http://www.gbv.de/dms/bowker/toc/9780132147842.pdf
Format:
Books
Publication Date
1989
Excerpt:
What is direct marketing -- Strategies for direct marketers -- Offer planning and positioning
Limit Search Results
Narrowed by: