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1. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Traditional advertising media -- Online and mobile advertising -- Social media -- Direct marketing and other
Available: Copies:
2. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications
Available: Copies:
3. 
Cover image for Exploring direct marketing
Exploring direct marketing
Exploring direct marketing
by 
O'Malley, Lisa.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Creativity, Production and Fulfilment -- 11. The Law of Direct Marketing -- 12. Direct Marketing and Social
Available: Copies:
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