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000IIE
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2. 
Cover image for Direct marketing management
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
1999
Excerpt: 
Strategy and Execution -- Ch. 7. Fulfillment and Customer Service -- Pt. 3. Special Techniques of Direct
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3. 
Cover image for Advertising, promotion, and supplemental aspects of  integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
1997
Excerpt: 
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001
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