by
Roberts, Mary Lou.
Format:
Books
Publication Date
1999
Excerpt:
. Telephone Marketing -- Ch. 15. Direct Response in Print Media -- Ch. 16. Direct Response in Broadcast Media
by
Roberts, Mary Lou.
Table of contents http://www.gbv.de/dms/bowker/toc/9780132147842.pdf
Format:
Books
Publication Date
1989
Excerpt:
-- Catalog marketing -- Telephone marketing -- Direct response in print media -- Direct response in broadcast