A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage

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Title:

Author:

Richardson, Neil.

ISBN:

9780749460983

9780749460990

Personal Author:

Richardson, Neil.

Edition:

1st ed.

Publication Information:

London : Kogan Page, 2010.

Physical Description:

xi, 170 p. : ill. ; 20 cm.

General Note:

Formerly CIP.

Contents:

Reflect on : the more things change the more things stay the same -- Enable change -- Actively communicate -- Consider your situation -- Consider your situation (II) -- Harvest knowledge -- Nurture growth -- Embrace co-ordination -- Where do you stand? -- Where do you stand (II)?.

Abstract:

Publisher's description: A Quick-Start Guide to Mobile Marketing shows the reader how to use mobile communications as a key marketing tool in order to improve customer satisfaction, form better professional relationships and increase marketing effectiveness.

Subject Term:

Telemarketing.

Genre:

Electronic books

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:AV-MAT	33168025493947	658.872 R524Q 2010	1	Searching... Unknown

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Summary

New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and driving growth.

A Quick Start Guide to Mobile Marketing is specifically written for people who wish to improve how their customers perceive them by tapping into the benefits of m-marketing and its links with other forms of digital marketing. It provides a quick and easy understanding of the key concepts and principles applied to social networking, such as the benefits of mobile marketing; the increasing use of mobile technology within social network sites; marketing communications as a research tool; how m-commerce can add value for customers and other micro-environmental stake holders and crucially, the future of digital marketing tools

This 'how to' guide, containing real life examples of good contemporary practice, explains how the theories and tools described work in actual business scenarios to improve customer satisfaction, form better professional relationships and increase marketing effectiveness.