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11 Results Found

00000000000IIE

E-commerce : business, technology, society

Laudon, Kenneth C., 1944- author.

Format:

Books

Publication Date

2018

Excerpt:

-- E-commerce marketing and advertising, p.376 -- Social, mobile, and local marketing, p.464 -- Ethics

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Managing e-commerce in business

Botha, J. A. R. (Johan Abraham Reinart), 1953-

Format:

Books

Publication Date

2015

Excerpt:

Internet advertising.

Available: Copies:

Socialnomics : how social media transforms the way we live and do business

Qualman, Erik, 1972-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

used as giant, free focus groups. Advertising is less effective at influencing consumers than the

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Managing e-commerce in business

Botha, J. A. R. (Johan Abraham Reinart), 1953-

Format:

Books

Publication Date

2008

Excerpt:

Internet advertising.

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The long tail : how endless choice is creating unlimited demand

Anderson, Chris, 1961-

Format:

Books

Publication Date

2007

Excerpt:

economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets

Available: Copies:

Creating a winning E-business

Napier, H. Albert, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms

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Electronic commerce 2004 : a managerial perspective

Turban, Efraim.

Format:

Books

Publication Date

2004

Excerpt:

relationship management -- 5. Online advertising -- -- pt. 3. Business-to-business e-commerce -- 6. Company

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Design your own : e-shop : creating and promoting successful small business sites

Holzschlag, Molly E.

Format:

Books

Publication Date

2004

Excerpt:

Internet advertising.

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E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

Available: Copies:

10.

Managing e-commerce

Botha, J. A. R. (Johan Abraham Reinart), 1953-

Format:

Books

Publication Date

2004

Excerpt:

Internet advertising.

Available: Copies:

11.

E-business & e-commerce : how to program

Deitel, Harvey M., 1945-

Format:

Books

Publication Date

2001

Excerpt:

Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer

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