Summary

Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the ?dot.bomb? disasters? strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business. ?Strategies for e-Business? provides the reader with tools for analysing 28 original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies. been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond.