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1. 
Cover image for Digital business : strategy, management & transformation
Digital business : strategy, management & transformation
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Digital business : strategy, management & transformation / Hanlon, Annmarie, author.
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2. 
Cover image for Business marketing face to face : the theory and practice of B2B
Business marketing face to face : the theory and practice of B2B
by 
Fill, Chris.
Format: 
Books
Publication Date 
2012
Excerpt: 
buying behaviour -- 4. Relationship marketing -- 5. Strategy: segmentation, positioning and pricing -- 6
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3. 
Cover image for E-business & e-commerce : how to program
E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Relationship Management (CRM) Business-to-Business Marketing on the Web Search Engines Partnerships Marketing
Available: Copies:
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