Cyber rules : strategies for excelling at E-business

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Title:

Cyber rules : strategies for excelling at E-business

Author:

Siebel, Thomas M.

ISBN:

9780385494120

Personal Author:

Siebel, Thomas M.

Publication Information:

New York : Currency/Doubleday, 1999.

Physical Description:

ix, 291 p.

General Note:

Includes index.

Contents:

Foreword / Charles R. Schwab -- Introduction: The Digital Watershed -- Ch. 1. The Virtual Marketplace -- Ch. 2. Problems and Prospects -- Ch. 3. Lessons of the First Generation -- Ch. 4. Private "Infotainment" Will Give Way to Global Enterprise -- Ch. 5. Internet Pioneers Will Reshape Their Industries -- Ch. 6. Market Models Will Multiply, Not Contract -- Ch. 7. Online Companies Will Become Para-Enterprises -- Ch. 8. The Net Will Move from Communities to "Customerization" -- Ch. 9. The Sales and Marketing Landscape Will Be Redrawn -- Ch. 10. Rolling It Out I: Digital Strategy -- Ch. 11. Rolling It Out II: Nuts and Bolts -- Ch. 12. Mission Critical.

Abstract:

Cyber Rules summarizes the dramatic history of the Web's "first generation," explains six critical rules now governing electronic commerce, and provides expert detailed advice for implementing a digital strategy. Whether you're still eyeing the E-business frontier or are already reaping its rewards, Cyber Rules will give you a distinctively insider's perspective on this radical new market space.

Subject Term:

Electronic commerce.

Strategic planning.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025835410	658.054 S571C 1999	1	Searching... Unknown

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Summary

The Internet is driving the growth of a revolutionary commercial paradigm in which size and physical location are surrendering to "virtuality," and in which businesses are facing unprecedented marketing challenges. With the meteoric rise to prominence of the World Wide Web, no manager can afford to be indifferent to this technological revolution, for the Web has dramatically--and globally--expanded customer options, putting uniquely competitive pressures on companies large and small. To survive in business today, you must be online. But being online--and making it profitable--means much more than throwing up a Web site and announcing, "We're digital." It means being alert to the experiences of E-business pioneers, and being ready to apply their hard-won lessons to your own sales and marketing channels.Cyber Rulesis designed to help you do that. Written by the founders of Siebel Systems, Inc., the global leader in Enterprise Relationship Management software applications, it summarizes the dramatic history of the Web's "first generation," explains six critical rules now governing electronic commerce, and provides expert detailed advice for implementing a digital strategy. Whether you're still eyeing the E-business frontier or are already reaping its rewards,Cyber Ruleswill give you a distinctively insider's perspective on this radical new market space.