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0000IIE
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1. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2009
Excerpt: 
encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the
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2. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2007
Excerpt: 
of International Trade -- Part II The Cultural Environment of Global Markets -- History and Geography
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3. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
trade -- History and geography: the foundations of culture -- Cultural dynamics in assessing global
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4. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1996
Excerpt: 
Scope and Challenge of International Marketing -- Global Business Environment -- Geography and
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