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The complete MBA for dummies
Title:
The complete MBA for dummies
Author:
Allen, Kathleen R.
ISBN:
9780764552045
Personal Author:
Publication Information:
Foster City, CA : IDG Books Worldwide, ©2000.
Physical Description:
xxii, 407 pages : illustrations ; 24 cm.
Series:
--For dummies

--For dummies.
General Note:
Includes index.
Contents:
The new, improved world of business. If your business hasn't changed lately, it probably should! -- Information technology: the new competitive advantage -- Global business: fun and profit in Kathmandu -- Look into your crystal ball and do some strategic planning -- Managing a business in the new world. Managing is hard; leading is even harder -- Carrots and sticks: the ins and outs of motivating employees -- Hiring and firing: how to get good employees and keep them -- One for all and all for one: building teams that really work -- Money: what you don't know will hurt you. All you ever wanted to know about accounting -- Working your way through financial statements -- Deciphering the mysteries of financial planning and analysis -- It takes money to make money -- Understanding stocks and bonds -- Marketing in the new world. You are nothing without a customer -- Focusing your efforts with a marketing plan -- Does anyone really pay attention to advertising and promotion? -- The new world of selling -- Other important stuff. Manufacturing and distribution: technology makes the difference -- The ins and outs of risk management -- In business, everything is a negotiation -- Some basic entrepreneurial economics -- The part of tens. Ten biggest mistakes managers make -- Ten creative ways to market your products and services -- Ten best free business resources -- Ten steps to improve your cash flow--now!
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