Title:
The entrepreneur's fieldbook
Author:
Vinturella, John B., 1942-
ISBN:
9780130812193
Personal Author:
Publication Information:
Upper Saddle River, N.J. : Prentice Hall, ©1999.
Physical Description:
xix, 265 pages : illustrations ; 26 cm
Contents:
Entrepreneurship: Concepts and Issues -- Sources of Venture Ideas: Entrepreneurship on the Internet -- Market Research and Analysis -- Refining the Venture Idea: Testing "Fit" and Feasibility -- Start-up Alternatives: Home-Based, Franchises, and Existing Businesses -- Building a Successful Business Plan -- Financing the Venture -- The Complete Entrepreneur: Post-Start-up Challenges.
Abstract:
"With its questioning style, enrichment materials, and real-life experiences, this interactive book makes a great primary or supplementary text for high-participation courses in entrepreneurship and new venture creation."--Jacket.