Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
Title:
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
Author:
Kaputa, Catherine, 1948-
ISBN:
9781857885811
Personal Author:
Publication Information:
Boston : Nicholas Brealey Pub., 2012.
Physical Description:
xxii, 272 p. ; 23 cm.
General Note:
Formerly CIP.
Contents:
Foreword -- Introduction -- What's the brand idea? -- The alchemy of the brand entrepreneur -- Power positioning -- The making of a brand's verbal identity -- Creating your brand's look and feel -- Pimp my brand! -- Brand big! : boldly marketing the brand -- Company culture : one team with one dream -- What's your pitch? -- Take the "work" out of networking -- From small business to big brand -- About the author -- Acknowledgements -- Notes -- Index.
Abstract:
BRANDING IS A WAY OF LIFE! It's the age of the entrepreneur. Now, more than ever, people are starting businesses and setting up shop. But as the market place becomes tighter and competition hots up, you'll need the edge. Branding. Catherine Kaputa, one of the world's leading experts on personal branding gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys.