Marketing for entrepreneurs / Machado, Ricardo.

Entrepreneurial marketing : real stories and survival strategies / Buskirk, Bruce D.

Creative marketing : an extended metaphor for marketing in a new age / Fillis, Ian.

projections for startups ; Developing networks ; Navigating legal and IP issues ; Marketing and pitching your

growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property

: visualising the dream -- 7. The marketing plan -- 8. The organisational plan: teams, legal structures

Development Strategy -- Developing and Implementing the Best Marketing Strategy -- Summary -- Questions for

-- Building a Marketing Plan : -- Building a Bootstrap Marketing Plan -- Creative Use of Advertising and

; plans -- Part 3. Marketing in the small business -- Part 4. Cash, accounting, and finance in the small

, raising finance, sales and marketing, and the small business management skills needed to run a creative

. Marketing management -- 14. Financial management -- 15. Purchasing and supply management.

Branding (Marketing)