. Marketing management -- 14. Financial management -- 15. Purchasing and supply management.

business plan -- Compiling the business plan: marketing plan -- Compiling the business plan: financial plan

guides the entrepreneur in managing essential business functions including finance, marketing, operations

-- Chapter 5: Functional areas: Marketing management and Public Relations -- Chapter 6: Functional area

-- Marketing plan -- Financial plan -- Administrative plan -- Business plan -- Risk and insurance -- Taxation