projections for startups ; Developing networks ; Navigating legal and IP issues ; Marketing and pitching your

: visualising the dream -- 7. The marketing plan -- 8. The organisational plan: teams, legal structures

-- Building a Marketing Plan : -- Building a Bootstrap Marketing Plan -- Creative Use of Advertising and

business -- 4. The business environment -- 5. Corporate social responsibility -- 6. Introduction to general

, raising finance, sales and marketing, and the small business management skills needed to run a creative

environment -- Reflecting on practice: finance, marketing and networking, strategy and growth -- Economic

companies -- Marketing for growth: Customer-centered marketing; Developing the marketing plan; Strategic