Measuring marketing : 110+ key metrics every marketer needs
Title:
Measuring marketing : 110+ key metrics every marketer needs
Author:
Davis, John, 1960 February 17- author.
ISBN:
9781118153741
Personal Author:
Edition:
Second edition.
Physical Description:
xxii, 344 pages : illustrations ; 26 cm
Contents:
Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
Abstract:
In this groundbreaking text, two leading marketing experts present key marketing ratios and metrics that will enable marketers to make better accountable decisions.
Subject Term: