The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth
Title:
The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth
Author:
Geehan, Sean, author.
ISBN:
9781578604463
Personal Author:
Physical Description:
x, 245 pages : illustrations ; 24 cm
General Note:
Includes index.
Contents:
Setting the stage -- A different game -- Six benefits, four steps -- Engage -- Plan -- Collaborate -- Grow -- Implementing the playbook -- Avoiding the four pitfalls -- Conclusion: Light lifting, heavy impact -- Marketing and social media -- Case studies.
Abstract:
In this book Sean Geehan draws upon over 20 years of designing and implementing winning executive customer programs for B2B companies of every size. The playbook is also supported by case studies and research from market-leading B2B companies, including HCL Technologies, Harris Broadcast Communications, Crown Partners, Henny Penny, Springer Science + Business Media, Wells Fargo, Intesource, Oracle, and more.
The B2B Executive Playbook shows how executive customer programs can help you:
Drive consensus within your leadership team, and better align your company with the markets it serves.
Better leverage the time and effort of your leadership team, as well as your corporate resources.
Deliver sustainable, predictable, and profitable growth-the ultimate measure of corporate success. --Book Jacket.
Electronic Access:
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html