International marketing
Title:
International marketing
Author:
Cateora, Philip R.
ISBN:
9780256128741
Personal Author:
Edition:
8th ed., (International Student Edition)
Publication Information:
Homewood, IL : Irwin, ©1993.
Physical Description:
xxiv, 776 pages : illustrations (some color), maps ; 24 cm.
Series:
The Irwin series in marketing
Irwin series in marketing.
Electronic Access:
Table of contents http://www.gbv.de/dms/bowker/toc/9780256105131.pdf