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International advertising : communicating across cultures

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

International advertising : communicating across cultures / Mueller, Barbara, 1958-

Available: Copies:

Global marketing

Keegan, Warren J. author.

Format:

Books

Publication Date

2015

Excerpt:

physical distribution -- Global marketing communications decisions i: advertising and public relations

Available: Copies:

International marketing

Cateora, Philip R., author.

Format:

Books

Publication Date

2010

Excerpt:

Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling

Available: Copies:

International marketing

Kleindl, Brad Alan, 1955-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html

Format:

Books

Publication Date

2007

Excerpt:

promotional strategies -- Lesson 9.2. International advertising -- Lesson 9.3. International selling

Available: Copies:

International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for

Available: Copies:

International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Integrated marketing communications and international advertising -- Personal selling and sales management

Available: Copies:

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

Available: Copies:

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management

Available: Copies:

International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

: special issues for the small business -- The global advertising and promotion effort -- Personal selling

Available: Copies:

10.

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

1996

Excerpt:

-- International Distribution System -- Global Advertising and Promotion Effort -- Personal Selling and Personnel

Available: Copies:

11.

International marketing reader

Paliwoda, Stanley J.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007009966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007009966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=761063&custom_att_2=simple_viewer
Inhaltsverzeichnis International marketing reader

Format:

Books

Publication Date

1995

Excerpt:

for a global product? How does one manage a multilingual advertising campaign? The Reader combines

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