Introduction to global marketing -- The global economic environment -- The global trade environment

-- The Cultural Environment -- The Economic Environment -- The Political and Legal Environment -- China

encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the

political economy -- Lesson 4.1. National demographics -- Lesson 4.2. Economic environment -- Lesson 4.3

markets -- 3. Potential market assessment: Economic environment -- 4. Potential market assessment

institutions and trade policy -- The cultural environment -- The economic environment -- The international

International economic integration.

programmes for foreign markets. The text presents an overview of the cultural, economic, legal, political and