Introduction to global marketing -- The global economic environment -- The global trade environment

's dynamic business environment. Contemporary, engaging, and accessible, it is essential reading for the

-- The Cultural Environment -- The Economic Environment -- The Political and Legal Environment -- China

global marketing authorities to help you understand this rapidly changing international environment and

Environment of International Trade ---- Part Two: The Cultural Environment of Global Markets. 3. History and

. Political and legal environments -- Chapter assessment -- Cast study/DECA prep -- 5. International marketing

Environment: Playing by the Rules -- Part III Assessing Global Market Opportunities -- Developing a Global

: Political and legal environment -- 5. Potential market assessment: Cultural environment -- 6. Operating

markets -- Culture, management style, and business systems -- The political environment: critical concern

institutions and trade policy -- The cultural environment -- The economic environment -- The international

environment: a critical concern -- 7. The international legal environment: playing by the rules -- 8

assessing global markets -- Business customs in global marketing -- The political environment : a critical