8 Results Found
00000000IIE
1.
by
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html
Format:
Books
Publication Date
2013
Excerpt:
-- Part 4: The Global Marketing Mix -- Global Product Management and Branding -- Global Services -- Global
2.
by
Kleindl, Brad Alan, 1955-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Format:
Books
Publication Date
2007
Excerpt:
marketing course. By presenting key marketing concepts using real examples from the global economy, learning
3.
by
Cateora, Philip R.
Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Format:
Books
Publication Date
2007
Excerpt:
Environment: Playing by the Rules -- Part III Assessing Global Market Opportunities -- Developing a Global
4.
by
Cateora, Philip R.
Format:
Electronic Resources
Publication Date
2005
Excerpt:
marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing
5.
by
Czinkota, Michael R.
Format:
Books
Publication Date
2004
Excerpt:
Chopsticks Exports -- pt. 3: Global marketing management: Global strategic planning -- Global market
6.
by
Cateora, Philip R.
Format:
Books
Publication Date
2002
Excerpt:
dynamics in assessing global markets -- 5. Business customs in global marketing -- 6. The political
7.
by
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format:
Books
Publication Date
1999
Excerpt:
assessing global markets -- Business customs in global marketing -- The political environment : a critical
8.
by
Cateora, Philip R.
Format:
Books
Publication Date
1996
Excerpt:
-- International Legal Environment -- Researching Global Markets -- Appendix: Sources of Secondary Data -- Emerging