by
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html
Format:
Books
Publication Date
2013
Excerpt:
and Development -- Strategic Planning -- Marketing Organization, Implementation and Control
by
Cateora, Philip R., author.
Format:
Books
Publication Date
2010
Excerpt:
Marketing Strategies. 12. 12 Global Marketing Management: Planning and Organization --- 13. Products and
by
Kleindl, Brad Alan, 1955-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Format:
Books
Publication Date
2007
Excerpt:
-- Chapter assessment -- Cast study/DECA prep -- 11. Strategic planning for international business -- Lesson
by
Cateora, Philip R.
Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Format:
Books
Publication Date
2007
Excerpt:
-- Part IV Developing Global Marketing Strategies -- Global Marketing Management: Planning and
by
Cateora, Philip R.
Format:
Electronic Resources
Publication Date
2005
Excerpt:
management: planning and organization -- Products and services for consumers -- Products and services for
by
Czinkota, Michael R.
Format:
Books
Publication Date
2004
Excerpt:
Chopsticks Exports -- pt. 3: Global marketing management: Global strategic planning -- Global market
by
Cateora, Philip R.
Format:
Books
Publication Date
2002
Excerpt:
regions and market groups -- 11. Global marketing management: planning and organization -- 12. Products
by
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format:
Books
Publication Date
1999
Excerpt:
marketing management : planning and organization -- Creating products for consumers in global markets
by
Mueller, Barbara, 1958-
Format:
Books
Publication Date
1996
Excerpt:
Advertising media planning.
by
Cateora, Philip R.
Format:
Books
Publication Date
1996
Excerpt:
Marketing Strategies: Planning and Organization -- Export Trade Mechanics and Logistics -- Developing
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