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1. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Introduction to branding : Defining a brand ; The purpose of branding ; Developing and managing brand identity
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2. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions
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3. 
Cover image for Fashion brands : branding style from Armani to Zara
by 
Tungate, Mark, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
Zara -- The designer as brand -- The new rock and roll; how to be a designer brand; -- The store is the
Available: Copies:
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