by
Posner, Harriet, author.
Format:
Books
Publication Date
2015
Excerpt:
-- Introduction to branding : Defining a brand ; The purpose of branding ; Developing and managing brand identity
by
Choi, Tsan-Ming, editor.
Format:
Books
Publication Date
2014
Excerpt:
communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions
by
Tungate, Mark, 1967-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html
Format:
Books
Publication Date
2005
Excerpt:
Zara -- The designer as brand -- The new rock and roll; how to be a designer brand; -- The store is the
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