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1. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
planning : Marketing research ; Market research methods ; Market trends ; Planning and strategy
Available: Copies:
2. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: 
Books
Publication Date 
2014
Excerpt: 
-Ming Choi -- Luxury fashion branding: literature review, research trends, and research agenda / Tsan
Available: Copies:
3. 
Cover image for Fashion entrepreneur : starting your own fashion business
Fashion entrepreneur : starting your own fashion business
by 
Burke, Sandra.
Format: 
Books
Publication Date 
2013
Excerpt: 
own business -- Market research -- Marketing and branding -- Sales and negotiation -- Design and
Available: Copies:
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