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Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

by

Friedman, Jessica.

Format:

Manuscript

Publication Date

2014

Excerpt:

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that

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Cover image for Consumer behavior : in fashion

Consumer behavior : in fashion

by

Solomon, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

, Ethnicity. 7. Demographic Subcultures: Income and Social Class. 8. Psychographics: Personality, Attitudes

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