Title:
The fortune at the bottom of the pyramid : eradicating poverty through profits
Author:
Prahalad, C. K.
ISBN:
9780137009275
Personal Author:
Edition:
Rev. and updated 5th anniv. ed.
Publication Information:
Upper Saddle River, N.J. : Wharton School Pub., ©2010.
Physical Description:
xxii, 407 pages : illustrations, maps ; 24 cm + 1 CD-ROM (4 3/4 in.)
General Note:
Companion disc includes "12 video cases shot on location in Peru, Mexico, Venezuela, India, and Brazil plus one all-new video case. Bonus case studies (text): the EID Parry story; Innovations in energy: E = Co's investment in Tecnosol; Citizen centricity: e-governance in Andhra Pradesh."
Contents:
pt. I. Private sector and poverty : progress during 2004-2009 -- pt. II. The original text of the book -- The market at the bottom of the pyramid -- Products and services for the BOP -- BOP : a global opportunity -- The ecosystem for wealth creation -- Reducing corruption : transaction governance capacity -- Development as social transformation -- pt. III. CEO reactions to the concept and the book -- pt. IV. Case studies and CEO comments -- pt. V. Video clips (on CD and www.whartonsp.com/Prahalad).
Abstract:
Pt. 1. Private sector and poverty : progress during 2004-2009 -- pt. 2. The original text of the book -- pt. 3. CEO reactions to the concept and the book -- pt. 4. Case studies and CEO comments -- pt. 5. Video clips.
Subject Term:
Electronic Access:
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018682859etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIATable of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018682859&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Related website with videos available: http://www.whartonsp.com/Prahalad