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Chaotics : the business of managing and marketing in the age of turbulence

Kotler, Philip.

Format:

Books

Publication Date

2009

Excerpt:

Chaotics : the business of managing and marketing in the age of turbulence / Kotler, Philip.

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Brands and branding geographies

Pike, Andy, 1968-

Format:

Books

Publication Date

2011

Excerpt:

Branding (Marketing)

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Strategic management : global cultural perspectives for profit and non-profit organizations

Katsioloudes, Marios I.

Table of contents only http://www.loc.gov/catdir/toc/ecip0518/2005024536.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0646/2005024536-d.html

Format:

Books

Publication Date

2006

Excerpt:

nonprofit sector -- A strategic planning process (SPP) model for the nonprofit sector -- Strategic marketing

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Strategic management : global cultural perspectives for profit and non-profit organizations

Katsioloudes, Marios I.

Publisher description http://www.loc.gov/catdir/enhancements/fy0632/2005024536-d.html

Format:

Books

Publication Date

2006

Excerpt:

nonprofit sector -- A strategic planning process (SPP) model for the nonprofit sector -- Strategic marketing

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Cheap : the real cost of the global trend for bargains, discounts & customer choice

Bosshart, David.

Format:

Books

Publication Date

2006

Excerpt:

Marketing.

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Brand new justice : how branding places and products can help the developing world

Anholt, Simon.

Format:

Books

Publication Date

2005

Excerpt:

Branding (Marketing) -- Developing countries.

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