Idea generation

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Title:

Idea generation

Author:

Leonard, Neil, author.

ISBN:

9782940411818

Personal Author:

Leonard, Neil, author.

Physical Description:

192 pages : illustrations (chiefly color) ; 23 cm.

Series:

Basics graphic design ; 03

Basics graphic design ; 03.

General Note:

Featured contributors: Adbusters, Nikola Arez̆ina, Tanner Christensen, The Creative Method, Dowling Duncan, Grade Design, Peter Gregson Studio, Catherine Griffiths, Haime & Butler, Happy F & B, Hat-trick Design, James Kape and Briton Smith, Karoshi, Daye Kim, Karl Kwasny, Studio Myerscough, Vesna Pes̆íc BECHA, Planning Unit, re-shape invent, Salad Creative, Second Story, Andy Vella, Voice, Webb & Webb, Sam Winston.

Contents:

1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.

Subject Term:

Graphic design (Typography)

Graphic arts.

Added Author:

Ambrose, Gavin,

Copies:

Available:*

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Summary

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.