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1. 
Cover image for Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!
by 
Hahn, Fred E., 1925-
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Branding and Your Brand Asset Assessment Newspaper and Magazine Advertising Selecting Print Media
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2. 
Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century
Cutting edge advertising : how to create the world's best print for brands in the 21st century
by 
Aitchison, Jim.
Format: 
Books
Publication Date 
1999
Excerpt: 
how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy
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3. 
Cover image for Key concepts in communication and cultural studies
Key concepts in communication and cultural studies
by 
O'Sullivan, Tim, 1952-
Table of contents http://www.gbv.de/dms/hbz/toc/ht006766379.pdf
Format: 
Books
Publication Date 
1994
Excerpt: 
new edition includes: over sixty brand new additions to the original text; many entries revised and
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