Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Title:

Author:

Hahn, Fred E., 1925-

ISBN:

9780471273509

Personal Author:

Hahn, Fred E., 1925-

Edition:

3rd ed.

Publication Information:

Physical Description:

xxxi, 324 pages : illustrations ; 26 cm

General Note:

"Updated information on branding, advertising on the Internet, and in yellow pages"--Cover.

Contents:

Branding and Your Brand Asset Assessment Newspaper and Magazine Advertising Selecting Print Media Flyers, Brochures, Bulletins, and Invitations Direct Mail and Database Direct Marketing Catalogs: A Project for Creative Nitpickers Out-of-Home Advertising and Promotion Successful Yellow Pages Advertising From Telemarketing to Teleservicing Fax and Broadcast Fax Basic Internet Advertising: It Doesn't Have to Start on the Internet Publicity and Public Relations Media Creativity and Production: Video, CD, TV, Radio, and Web Site Conventions, Trade Shows, Consumer Shows, and Meetings Moving Your Project from Disk or Art through Film and Printing Distribution: On Working with Your DMPC (Direct Mail Production Company)

Subject Term:

Advertising -- Handbooks, manuals, etc.

Advertising. (OCoLC)fst00797511

Genre:

Handbooks and manuals. (OCoLC)fst01423877

Added Author:

Davis, Tom.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGDBN	1:GEN-BOOK	000014418	659.1 HAH	1	Searching... Unknown

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Summary

Praise for the Second Edition

"Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom."
-Andrew McNally III, Chairman of the Board, Rand McNally

Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion

Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever.

Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective:

Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns

* Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!