A smile in the mind : witty thinking in graphic design

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Title:

Author:

McAlhone, Beryl (Design writer)

ISBN:

9780714838120

Personal Author:

McAlhone, Beryl (Design writer)

Publication Information:

London : Phaidon Press, 1996.

Physical Description:

240 p. : ill. (some col.) ; 30 cm.

Contents:

Part 1. Foreword / Edward de Bono -- Introduction -- The case for wit -- Part 2. Different types of wit -- Part 3. Items that use wit -- Part 4. Businesses that use wit -- Part 5. Witty designers: 'How I got the idea'.

Abstract:

This book analyses the thought processes behind witty thinking images. The authors show how to make the case for witty solutions, and, through a series of interviews with top graphic designers, suggest how to get ideas.

Subject Term:

Commercial art -- Themes, motives.

Wit and humor, Pictorial.

Humour dans la publicité

Art publicitaire.

Humour par l'image.

Commercial art -- Themes, motives. (OCoLC)fst00869355

Wit and humor, Pictorial. (OCoLC)fst01176313

Grafische vormgeving.

Humor (grappigheden)

Added Author:

Stuart, David.

Copies:

Available:*

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Summary

This book explores so-called 'witty thinking' - arguably the most entertaining area of graphic design. Witty thinking is playfulness with ideas, words playing against images, and unexpected connections prompting new insights. It is clever thinking, not funny drawing.

A Smile in the Mind analyses the intricate thought processes behind the apparently forward images. It shows how to make the case for witty solutions and, through a series of in-depth interviews with the world's top designers, suggests how to get inspiration. Gathering together the best examples of graphic wit over the past three decades, this book includes work from over 300 designers in the USA, Britain, Europe and Japan. Written with insight and a subtle lightness of touch, it offers designers a friendly read, a helpful sourcebook and a dynamic trigger for ideas.