bring theories and concepts to life throughout the text as do the all new case studies which include

measurement and evaluation -- Purchasing and supply strategy trends -- Case 1: Avion, Inc. -- Case 2: The

Strategic planning -- Case studies.

; crisis management -- Appendix -- Case analysis -- Real-time cases -- Index.

International business enterprises -- Management -- Case studies.

Funnel of Uncertainty -- 7.4.Decision Making for Incremental Innovation -- 7.5.Building the Business Case

Leadership -- Case studies.

-- Key Terms -- Discussion Questions -- Solved Problem -- Problems -- Case: Evergreen Products -- Case

Organizational effectiveness -- South Africa -- Case studies.

management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage

-- Decision making under uncertainty -- Building the innovation case -- Creating new products and services

risks -- 14. Case study 1 : risks in projects in the pharmaceutical industry -- 15. Case study 2 : risk