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1. 
Cover image for Managing innovation : integrating technological, market and organizational change
Managing innovation : integrating technological, market and organizational change
by 
Tidd, Joseph, 1960-
Format: 
Books
Publication Date 
2013
Excerpt: 
. 11 Exploiting Entrepreneurship and New Ventures -- 11.1.What is a Venture? -- 11.2.Internal Corporate
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2. 
Cover image for Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
by 
Neves, Marcos Fava.
Format: 
Books
Publication Date 
2010
Excerpt: 
ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying
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