Understanding business marketing and purchasing : an interaction approach / Ford, David, 1944-

. Marketing management -- 14. Financial management -- 15. Purchasing and supply management.

management functions such as marketing, finance, operations management and purchasing and supply chain

-- Operations management -- Purchasing and supply management in supply chain management -- Globalisation

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

entrepreneurial process -- Establishing a business -- General management and leadership -- Purchasing and inbound

-- Applying theory. The marketing function -- Doing simple multiple-choise questions (MCQs). The purchasing

. Marketing management -- 9. Financial management -- 10. Human resources management -- 11. Communication

-- Chapter 5: Functional areas: Marketing management and Public Relations -- Chapter 6: Functional area